This is Mini Baz -my new avatar. Why did I create an avatar? I wanted to create a fun, friendly visual identity for myself online.
The username BazKennedy is like a personal brand. I use it across several mediums (Facebook, twitter, my website, boards, blogger etc). It allows people to recognise me online. In the same way, mini baz is the same concept.
Sure it won't have a major impact but as tesco say- every little helps.